High rents, tight starter-home supply and income gaps sidelined many millennial and Gen Z buyers in 2025, leaving would-be purchasers on the sidelines.
As consumers continue to limit notifications and unsubscribe from emails to offset digital fatigue, businesses are focusing on fewer, more relevant messages.
Missed sales could be hiding in simple website mistakes. These six accessibility fixes are easy to implement and can help small businesses engage with more customers.
