AI can improve the pitch but undermine the transaction
Agents remain responsible for checking property facts, protecting customer information and reviewing AI-generated marketing before it reaches the public.
Florida buyers move ahead without waiting on mortgage rates
Florida home sales and pending sales continued to rise in July, suggesting buyers are moving forward even as the mortgage-rate advantage they had earlier this year fades.
Florida home sales rose year over year for the 11th straight month in July as inventory tightened and pending sales continued to point to buyer demand.
